Brand Identity•Client: Kanso Tea Cultivators (Kyoto / San Francisco)•Year: 2023
Kanso Tea Craft & Visual System
Sustainable washi paper packaging, embossed canister tin typography, and visual brand identity for single-origin ceremonial matcha.
The Concept & Visual Direction
Honoring "Kanso" (simplicity) — allowing negative space, raw unbleached fibers, and blind debossing to carry tactile prestige without plastic lamination.
Key Deliverables Created
Airtight Aluminum Canister Screenprints
Compostable Washi Pouches with Custom Tear Notches
Tea Ceremony Ritual Pamphlet and Tasting Journal
E-commerce Visual Art Direction
COLOR PALETTE
Ceremonial Matcha
#2D3E35Unbleached Washi
#EBE7DFBamboo Chasen
#B89B72Sumie Charcoal
#1C1E1DTYPOGRAPHY PAIRING
Japanese Kansei Harmony
Shippori Mincho
“簡素 — 宇治本生玉露”
Editorial Tasting Notes
Cormorant Garamond
“Harvested in spring mist”
TOOLS UTILITY
Adobe IllustratorPhotoshopBlenderDie-line CAD
Artifact Showcase
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